10 Questions to Help Build Your Brand in 2017

January 11, 2017, By Jennifer Culpepper

The new year brings new changes and challenges to any business, small or large. Now that we’re into the first few weeks of 2017, it’s likely you have thought of some New Year’s resolutions for yourself and for your business. We challenge you to nix the cliche resolutions (though there’s nothing wrong with a gym membership!) and create tangible goals. Resolutions are easily broken, but goals are achievable and provide you with something to work towards.

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Amazon: Branding With a Message

November 30, 2016, By Jennifer Culpepper

In light of political tension and divisiveness throughout the world, one television ad stuck out to the Peppermill team last week. Just recently, Amazon released a touching advertisement that features a friendship between two religious leaders from the UK. According to the Telegraph, the names of the featured men are Rev. Gary Bradley and Zubeir Hassam, an imam. The heartfelt Amazon ad focuses on Bradley and Hassam as they chat over tea. Noticing they both experience knee pain, they simultaneously purchase each other knee pads through Amazon’s website. The spot ends with Bradley in his church, Hassam in his mosque – both kneeling to pray.

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Make a Blueprint For Your Brand

November 15, 2016, By Jennifer Culpepper

In grade school, we were always taught to start writing an essay with an outline, but only after we’ve done our research. Why? It’s easy to get caught up in loads of information and ideas, so the outline helps organize those ideas to flow in a logical pattern. And the outline rule didn’t just stop in grade school. In the professional world, outlines take on many forms. Architects, for example, would never start designing a house without a well-defined blueprint. The blueprint serves as the road map or game plan for the entire design and construction process. You can’t just start building a house or office building as you go along. Without a blueprint, the structure can never be properly constructed. It would be an inspection nightmare! [SEE FULL POST]

How Pinterest Helps Our Branding Process

October 27, 2016, By Jennifer Culpepper

Pinterest — the internet’s greatest gift for last minute dinner decisions! No, really. The Peppermill team is often on Pinterest at 5:15pm, scrambling for a fast and healthy recipe to make after work. While this image-based social media platform is often used for home décor tips, DIY crafts and simple crock-pot meals, Pinterest is a great tool that helps our team brainstorm for the development of your brands. [SEE FULL POST]

Sell Your Brand Story, Not Your Products

October 19, 2016, By Jennifer Culpepper

We know we’re a few years late to the game, but the Peppermill Projects team has been binge watching Man Men for the past several weeks. Each morning, we come into work and breakdown the episodes and discuss the relevancy to our own world of branding and design. Don Draper, the show’s protagonist, is a Creative Director for various Manhattan advertising agencies throughout the show’s run, which takes place in the 1960s. Don does a lot of things well — womanizing, chain-smoking, day-drinking and best of all: pitching advertising concepts to clients. [SEE FULL POST]

Speak to Your Target Audience Without Jargon

October 12, 2016, By Jennifer Culpepper

When you create messaging or content for your potential customers, it’s easy to assume that your audience understands the context or has some background knowledge of your industry. Every industry has their own terminology and jargon that outsiders might not understand — especially when it comes to healthcare, banking or any other service-related business. Reading articles, brochures or websites can become overwhelming and intimidating. When consumers struggle to understand what your company is telling them or if the messaging seems pretentious, it may be off-putting and they might lose interest. [SEE FULL POST]