Make a Blueprint For Your Brand

November 15, 2016, By Jennifer Culpepper

In grade school, we were always taught to start writing an essay with an outline, but only after we’ve done our research. Why? It’s easy to get caught up in loads of information and ideas, so the outline helps organize those ideas to flow in a logical pattern. And the outline rule didn’t just stop in grade school. In the professional world, outlines take on many forms. Architects, for example, would never start designing a house without a well-defined blueprint. The blueprint serves as the road map or game plan for the entire design and construction process. You can’t just start building a house or office building as you go along. Without a blueprint, the structure can never be properly constructed. It would be an inspection nightmare! [SEE FULL POST]

Speak to Your Target Audience Without Jargon

October 12, 2016, By Jennifer Culpepper

When you create messaging or content for your potential customers, it’s easy to assume that your audience understands the context or has some background knowledge of your industry. Every industry has their own terminology and jargon that outsiders might not understand — especially when it comes to healthcare, banking or any other service-related business. Reading articles, brochures or websites can become overwhelming and intimidating. When consumers struggle to understand what your company is telling them or if the messaging seems pretentious, it may be off-putting and they might lose interest. [SEE FULL POST]

Racing to Support Autism

October 16, 2014, By Jennifer Culpepper

At just 18 years-old, Jason Cherry, son of one of our beloved clients, is on his way to becoming a superstar race car driver and using that platform to raise awareness and money for the Autism Society of America.

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