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Maryland Hall for the Creative Arts is a multi-disciplinary arts center in Annapolis that offers year-round classes and workshops for all ages, skill levels and backgrounds. Located in the former historic Annapolis High School, Maryland Hall hosts national and international artists, musicians and entertainers—many times free of charge.

CHALLENGE: Rebranding the identity of Maryland Hall to convey the spirit and importance of art in the community. Since Maryland Hall offers programs and classes for such a wide variety of art forms and audiences, its message and logo needed to be relatable to a broad audience.

SOLUTION:  The building itself is the element that literally holds everything together at Maryland Hall. The arches are a reoccurring shape throughout the architecture of the building, so we used them in the logo as a symbol of the exciting opportunities found inside. Additionally, we developed the tagline “Art for All” which references Maryland Hall’s mission of making art accessible and available to everyone in the community.

STATUS: The new brand has successfully been rolled out internally and externally. Large banners with the new logo adorn the front door and new stationery and business cards are in use. We’ve redesigned the course catalog which is mailed quarterly and have consulted on website redesign and event staff uniforms. As Maryland Hall continues renovating their building, we look forward helping their marketing and design team build out their brand.

 

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