The Harding Group approached Peppermill Projects with a unique challenge: Rebrand their accounting firm while still keeping Oscar – their Saint Bernard mascot – front and center. We happily accepted. In fact, the connection seemed clear: just like the rescue dog, The Harding Group goes above and beyond to help small businesses and their owners from tax- and accounting-related pitfalls.
CHALLENGE: Taking an abundance of information about taxes and finance, organizing it effectively, and making it palatable to current and prospective clients (and search engines!)
SOLUTION: We began the project by designing a detailed site architecture – finding a home for all pertinent information. We then developed a clean, easy-to-navigate structure that—combined with Oscar, the Saint Bernard—lent itself perfectly to a Swiss-inspired, grid-like design concept.
RESULT: Since rebranding, The Harding Group has nearly doubled in size—acquiring an estate planning firm and adding additional services to their business. We continue to act as an adviser on social media and small business branding & marketing strategies. Owner Marla LaHaye says: “We get many compliments on our website and have been told more than once that ours is the best of any of the CPA firms in the area!”