Junior Graphic Designer Job Opening!

January 11, 2017, By Jennifer Culpepper

Annapolis’ top boutique branding and graphic design agency Peppermill Projects (and its sister company, Brand Joint) is hiring again! This time we’re looking for a Junior Graphic Designer to join our team. We’re searching for an intelligent, creative, typography nerd who wants to grow with us, do amazing design and share our love of Netflix Originals and Friday happy hours. [SEE FULL POST]

10 Questions to Help Build Your Brand in 2017

January 11, 2017, By Jennifer Culpepper

The new year brings new changes and challenges to any business, small or large. Now that we’re into the first few weeks of 2017, it’s likely you have thought of some New Year’s resolutions for yourself and for your business. We challenge you to nix the cliche resolutions (though there’s nothing wrong with a gym membership!) and create tangible goals. Resolutions are easily broken, but goals are achievable and provide you with something to work towards.

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Speak to Your Target Audience Without Jargon

October 12, 2016, By Jennifer Culpepper

When you create messaging or content for your potential customers, it’s easy to assume that your audience understands the context or has some background knowledge of your industry. Every industry has their own terminology and jargon that outsiders might not understand — especially when it comes to healthcare, banking or any other service-related business. Reading articles, brochures or websites can become overwhelming and intimidating. When consumers struggle to understand what your company is telling them or if the messaging seems pretentious, it may be off-putting and they might lose interest. [SEE FULL POST]

How Niche Marketing Can Lead to Success

September 13, 2016, By Jennifer Culpepper

“Everyone!”

It’s the most common response we get when we ask a client who their target audience is. Unfortunately, it’s not the best answer. You know the saying, “when you try to be everything to everyone, you end up being nothing to anyone?” It’s the same for marketing and branding. While it may seem that narrowing in on a niche market would limit your reach or sales, businesses and brands that are communicating their message to a clearly defined market are actually more successful. [SEE FULL POST]