How Niche Marketing Can Lead to Success

September 13, 2016, By Jennifer Culpepper

“Everyone!”

It’s the most common response we get when we ask a client who their target audience is. Unfortunately, it’s not the best answer. You know the saying, “when you try to be everything to everyone, you end up being nothing to anyone?” It’s the same for marketing and branding. While it may seem that narrowing in on a niche market would limit your reach or sales, businesses and brands that are communicating their message to a clearly defined market are actually more successful. [SEE FULL POST]

Finding Your Differentiator: Chipotle vs. Taco Bell

September 8, 2016, By Jennifer Culpepper

When branding your company or product, understanding your point of differentiation is key to creating the most successful experience for your customers. Before you begin designing your logo, website or interior space, you must understand who your brand is and to whom it speaks. Who are your customers? Why would they choose your product or service over your competitors? What makes you unique or better? Once you do some soul searching and find your key differentiators, you can begin to tell your brand story through unique messaging and visual elements that will resonate with your target audience. [SEE FULL POST]

3 Tips For Better Instagram Posts

July 26, 2016, By Jennifer Culpepper

Move over Facebook and Twitter, Instagram is making its way to the top of the social media pyramid. 85% of top brands are now using Instagram to showcase their brand to potential customers and diehard fans. While it may seem that Instagram is flooded with pictures of food and selfies, the social media app is perfect for all sorts of brands and businesses — especially small businesses! [SEE FULL POST]