Annapolis mayoral candidate, Gavin Buckley, is unlike most political candidates. Originally from Australia, Gavin sailed to Annapolis in 1992 and fell in love with the city. Starting out as a waiter at Middletons, then opening a coffee shop in the historic district downtown, Gavin worked his way up to opening several restaurants in the city: Tsunami, Metropolitan, Lemongrass, and Sailor Oyster Bar. [SEE FULL POST]
Each year that passes, the Peppermill team likes to take a moment to reflect on the variety of work we’ve completed for our amazing clients. 2016 sure was a productive year for Peppermill Projects! Along with website design, packaging design and brand strategy, we created several logo projects for many different businesses and organizations. Below you’ll find a few of our favorites. Onward to 2017!
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In grade school, we were always taught to start writing an essay with an outline, but only after we’ve done our research. Why? It’s easy to get caught up in loads of information and ideas, so the outline helps organize those ideas to flow in a logical pattern. And the outline rule didn’t just stop in grade school. In the professional world, outlines take on many forms. Architects, for example, would never start designing a house without a well-defined blueprint. The blueprint serves as the road map or game plan for the entire design and construction process. You can’t just start building a house or office building as you go along. Without a blueprint, the structure can never be properly constructed. It would be an inspection nightmare! [SEE FULL POST]
When you create messaging or content for your potential customers, it’s easy to assume that your audience understands the context or has some background knowledge of your industry. Every industry has their own terminology and jargon that outsiders might not understand — especially when it comes to healthcare, banking or any other service-related business. Reading articles, brochures or websites can become overwhelming and intimidating. When consumers struggle to understand what your company is telling them or if the messaging seems pretentious, it may be off-putting and they might lose interest. [SEE FULL POST]
What makes up the actual anatomy of a logo? It’s not just a pretty mark you see on restaurant menus, storefronts or letterhead. It’s a shortcut to your brand that evokes a certain feeling or memory from your customers. Your logo should convey your brand’s values and messaging, so when customers see your mark, they have an emotional reaction (hopefully positive!) or can recall an experience that relates to your brand. Needless to say, your logo is one of the most important elements of your brand and business! [SEE FULL POST]
Whoa! How is it already December? The months seem to be flying by this year! With 2016 just around the corner, we took a moment to reflect on our past year and the amazing clients we’ve had the pleasure of working with. As one of Maryland’s award-winning graphic design and branding firms, we feel extremely lucky to work with a wide variety of clients and businesses. From restaurants to yoga instructors, nonprofits to apparel brands, we enjoy breathing some fresh air and creativity into a brand’s website, logo or even their physical space.
So, without further ado, we invite you to take a look at our past year in logos. On to 2016! [SEE FULL POST]