Old Stein Inn recently renovated their outdoor Biergarten to make room for their new gastropub, Bier Bär. Bier Bär is open year round and has an extensive craft beer list and a modern small plate menu.
CHALLENGE: Designing a logo and menu unique to the Bier Bär brand that also fits within the Old Stein Inn brand.
SOLUTION: We incorporated the stein used in the original logo and used lowercase letters to contrasting with the uppercase letters of the Old Stein logo, signifying their relationship. Bier Bär has an extensive imported and craft beer list, so we transformed the “b” into a draft tap. We used the b as a standalone mark to be used on glassware and apparel sold at Old Stein Inn.