Performance Orthopedics is the vision of Dr. Justin Cashman, MD, a fellowship-trained orthopedic surgeon with subspecialty interest in orthopedic trauma and sports medicine reconstruction of the lower extremity.
CHALLENGE: The challenge was to create a medical website design to reflect the personable nature of Dr. Cashman’s practice and highlight the focus on athletic performance, while being inclusive of children’s sports injuries. Additionally, we needed to differentiate Dr. Cashman’s site from most medical websites, with less focus on medical terminology and more emphasis on the patient experience.
SOLUTION: The result was a clean site, with carefully edited, limited text, which delivers a clear and complete message, without overwhelming the viewer with too much medical jargon. Keeping it simple also enables the site to work seamlessly on mobile devices. The home page tagline “Every set back is a set up for a comeback” is faithful to Dr. Cashman’s athletic spirit and medical approach. And we think it’s quite inspirational for anyone recovering from an injury!
TESTIMONIAL: “As an athlete, I understand the unique needs of a fellow athlete: not just healing an injury, but preventing new ones and maximizing performance. Peppermill Projects understood the needs of my new practice, Performance Orthopedics, and delivered a stunning website design that attracts the kind of patients I want to help, while clearly conveying my practice’s approach.” — Dr. Justin Cashman