The Sullivan Integrated Aesthetic Center, originally called the Plastic & Restorative Surgery of Annapolis, is owned and managed by top surgeon Dr. Kelly Sullivan and her team of smart, compassionate and professional women.
CHALLENGE: Update brand image and website to convey a warm, nurturing and safe environment – all while opening the door to future expansion and differentiating it from other plastic surgery practices
SOLUTION: We helped rename the practice so it was inclusive of all services and reflected its feel of a relaxed, spa-like environment. Our team refreshed the center’s existing logo by giving it a “facelift” (pun unavoidable) and created a high end website design that uses beautiful, artistic photography by David Hartcorn that shows the body as an art form. The site also tells the stories of patients whose lives were transformed by Dr. Sullivan.
TESTIMONIAL: “Our experience with Jennifer Culpepper and Peppermill Projects has been wonderful. The project that Jennifer spearheaded transformed our outdated website into an interactive, warm, and welcoming site for our prospective and current patients to navigate and explore. At the beginning, I was overwhelmed and not prepared to delve deep into the ‘why we do what we do, what makes us unique, what’s our mission, and how our patients benefit.’ Jennifer was a great listener and was able to quickly help us identify our goals and objectives, and she was able to translate our ideas into a beautiful new website and office logo which more accurately portrayed our practice to the public.
Jennifer was a pleasure to partner with to create our new website. Her creativity and ability to think outside the box set her apart from her competitors. Because of her creativity, professionalism, and skill in branding, we have continued to partner with Peppermill for more of our marketing needs, including magazine advertisement and office brochures, and we will absolutely partner with Peppermill again for any future marketing projects.”
— Dr. Kelly Sullivan