Queenstown Harbor is located on Maryland’s Eastern Shore. The staff here — actually two courses located on the Chester River — wanted to increase the visibility and online awareness about their facility, so they turned to Peppermill Projects for help.
CHALLENGE: Attract daily players and increase brand recognition by building a stronger web presence.
SOLUTION: By reallocating the marketing budget that was previously directed to a large agency’s Pay Per Click SEO (Google Adwords) campaign, we created a blog, developed original content and an active presence on social media sites.
RESULT: After less than one year, we’ve crunched the numbers and found just through blogging and social media, we’ve increased web traffic by almost 10 percent. Even better, daily traffic is very strong – despite one of the rainiest seasons on record!
PHASE 2: The next stage in our digital marketing efforts was a website redesign. Utilizing amazing photos by Leigh Kriel and Mike Finn, we showcase the gorgeous courses; scenic views and information for visitors. The site is optimized for SEO and client usability as well as works with our marketing and brand strategy in continue to increase web traffic.