We know we’re a few years late to the game, but the Peppermill Projects team has been binge watching Man Men for the past several weeks. Each morning, we come into work and breakdown the episodes and discuss the relevancy to our own world of branding and design. Don Draper, the show’s protagonist, is a Creative Director for various Manhattan advertising agencies throughout the show’s run, which takes place in the 1960s. Don does a lot of things well — womanizing, chain-smoking, day-drinking and best of all: pitching advertising concepts to clients. [SEE FULL POST]
It’s the most common response we get when we ask a client who their target audience is. Unfortunately, it’s not the best answer. You know the saying, “when you try to be everything to everyone, you end up being nothing to anyone?” It’s the same for marketing and branding. While it may seem that narrowing in on a niche market would limit your reach or sales, businesses and brands that are communicating their message to a clearly defined market are actually more successful. [SEE FULL POST]
For two weeks, Americans become the most patriotic we’ve been since the last Olympic games. We cheer on the red, white and blue from the comfort of our couches, or root for the underdog as we shovel handfuls of potato chips into our mouths. Athleticism is awesome!
At the Peppermill office, our morning coffee talk has revolved around Olympic moments from the previous night. Not only do we talk about the reincarnated fish that is Michael Phelps, but the commercials that interrupt each sporting event. From a couch potato’s perspective, the commercials can be annoying, but perfect opportunities for a chip bowl refill or bathroom break. From a branding mindset, however, Olympic commercials offer insight to the way in which brands communicate with their potential customers. They pull at our heartstrings, make us laugh, cry, and just might make us feel inclined to run out and purchase specific products. [SEE FULL POST]