What makes up the actual anatomy of a logo? It’s not just a pretty mark you see on restaurant menus, storefronts or letterhead. It’s a shortcut to your brand that evokes a certain feeling or memory from your customers. Your logo should convey your brand’s values and messaging, so when customers see your mark, they have an emotional reaction (hopefully positive!) or can recall an experience that relates to your brand. Needless to say, your logo is one of the most important elements of your brand and business! [SEE FULL POST]
It’s the most common response we get when we ask a client who their target audience is. Unfortunately, it’s not the best answer. You know the saying, “when you try to be everything to everyone, you end up being nothing to anyone?” It’s the same for marketing and branding. While it may seem that narrowing in on a niche market would limit your reach or sales, businesses and brands that are communicating their message to a clearly defined market are actually more successful. [SEE FULL POST]
For two weeks, Americans become the most patriotic we’ve been since the last Olympic games. We cheer on the red, white and blue from the comfort of our couches, or root for the underdog as we shovel handfuls of potato chips into our mouths. Athleticism is awesome!
At the Peppermill office, our morning coffee talk has revolved around Olympic moments from the previous night. Not only do we talk about the reincarnated fish that is Michael Phelps, but the commercials that interrupt each sporting event. From a couch potato’s perspective, the commercials can be annoying, but perfect opportunities for a chip bowl refill or bathroom break. From a branding mindset, however, Olympic commercials offer insight to the way in which brands communicate with their potential customers. They pull at our heartstrings, make us laugh, cry, and just might make us feel inclined to run out and purchase specific products. [SEE FULL POST]
If you think budgeting for branding is just for big corporations, than you are missing out on an enormous chance to increase the profitability of your business. If you want to hire a branding agency, the ticket to play starts anywhere between $25k to $150K. We can’t speak for everyone, but we feel pretty comfortable assuming that’s not in the budget for most independently-owned, small-to-medium-sized companies. But, that doesn’t mean “branding” is not for you. [SEE FULL POST]
Here’s a little secret. Logos are one of our favorite kinds projects at Peppermill Projects. We simply love everything about the logo process from start to finish. However, before we even start sketching, we begin with our Brand Discovery phase which enables us to learn as much as possible about your business, values, goals and target audience. Any decent designer can make a pretty logo, but it’s the foundation strategy work that makes all the difference. [SEE FULL POST]
If we had a dollar for every time we received a phone call asking for a quick logo for a brand new business, we’d have pockets full of dollars. Too often, businesses think that in order to become a successful brand, the first step is purchasing a logo design and slapping it on a Facebook page. But that’s where you’re wrong, my friend! [SEE FULL POST]