10 Questions to Help Build Your Brand in 2017

January 11, 2017, By Jennifer Culpepper

The new year brings new changes and challenges to any business, small or large. Now that we’re into the first few weeks of 2017, it’s likely you have thought of some New Year’s resolutions for yourself and for your business. We challenge you to nix the cliche resolutions (though there’s nothing wrong with a gym membership!) and create tangible goals. Resolutions are easily broken, but goals are achievable and provide you with something to work towards.

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Sell Your Brand Story, Not Your Products

October 19, 2016, By Jennifer Culpepper

We know we’re a few years late to the game, but the Peppermill Projects team has been binge watching Man Men for the past several weeks. Each morning, we come into work and breakdown the episodes and discuss the relevancy to our own world of branding and design. Don Draper, the show’s protagonist, is a Creative Director for various Manhattan advertising agencies throughout the show’s run, which takes place in the 1960s. Don does a lot of things well — womanizing, chain-smoking, day-drinking and best of all: pitching advertising concepts to clients. [SEE FULL POST]