We know we’re a few years late to the game, but the Peppermill Projects team has been binge watching Man Men for the past several weeks. Each morning, we come into work and breakdown the episodes and discuss the relevancy to our own world of branding and design. Don Draper, the show’s protagonist, is a Creative Director for various Manhattan advertising agencies throughout the show’s run, which takes place in the 1960s. Don does a lot of things well — womanizing, chain-smoking, day-drinking and best of all: pitching advertising concepts to clients. [SEE FULL POST]
Doctors, dentists, and healthcare specialists are always looking for ways to bring in new patients. In order to get the best referrals and have a strong web presence, having a deep understanding of the wants and needs of your patients is crucial. By doing the foundation work to craft the appropriate message, you can create the perfect experience that speaks directly to your patients. Are you a cosmetic dentist offering a spa-like experience? An orthopedic surgeon that works exclusively with elite athletes? A pediatrician providing a fun, approachable environment for children and parents?
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