Annapolis’ top boutique branding and graphic design agency Peppermill Projects (and its sister company, Brand Joint) is hiring again! This time we’re looking for a Junior Graphic Designer to join our team. We’re searching for an intelligent, creative, typography nerd who wants to grow with us, do amazing design and share our love of Netflix Originals and Friday happy hours. [SEE FULL POST]
The new year brings new changes and challenges to any business, small or large. Now that we’re into the first few weeks of 2017, it’s likely you have thought of some New Year’s resolutions for yourself and for your business. We challenge you to nix the cliche resolutions (though there’s nothing wrong with a gym membership!) and create tangible goals. Resolutions are easily broken, but goals are achievable and provide you with something to work towards.
Each year that passes, the Peppermill team likes to take a moment to reflect on the variety of work we’ve completed for our amazing clients. 2016 sure was a productive year for Peppermill Projects! Along with website design, packaging design and brand strategy, we created several logo projects for many different businesses and organizations. Below you’ll find a few of our favorites. Onward to 2017!
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We know we’re a few years late to the game, but the Peppermill Projects team has been binge watching Man Men for the past several weeks. Each morning, we come into work and breakdown the episodes and discuss the relevancy to our own world of branding and design. Don Draper, the show’s protagonist, is a Creative Director for various Manhattan advertising agencies throughout the show’s run, which takes place in the 1960s. Don does a lot of things well — womanizing, chain-smoking, day-drinking and best of all: pitching advertising concepts to clients. [SEE FULL POST]
When you create messaging or content for your potential customers, it’s easy to assume that your audience understands the context or has some background knowledge of your industry. Every industry has their own terminology and jargon that outsiders might not understand — especially when it comes to healthcare, banking or any other service-related business. Reading articles, brochures or websites can become overwhelming and intimidating. When consumers struggle to understand what your company is telling them or if the messaging seems pretentious, it may be off-putting and they might lose interest. [SEE FULL POST]
Doctors, dentists, and healthcare specialists are always looking for ways to bring in new patients. In order to get the best referrals and have a strong web presence, having a deep understanding of the wants and needs of your patients is crucial. By doing the foundation work to craft the appropriate message, you can create the perfect experience that speaks directly to your patients. Are you a cosmetic dentist offering a spa-like experience? An orthopedic surgeon that works exclusively with elite athletes? A pediatrician providing a fun, approachable environment for children and parents?
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