If you think budgeting for branding is just for big corporations, than you are missing out on an enormous chance to increase the profitability of your business. If you want to hire a branding agency, the ticket to play starts anywhere between $25k to $150K. We can’t speak for everyone, but we feel pretty comfortable assuming that’s not in the budget for most independently-owned, small-to-medium-sized companies. But, that doesn’t mean “branding” is not for you. [SEE FULL POST]
Here’s a little secret. Logos are one of our favorite kinds projects at Peppermill Projects. We simply love everything about the logo process from start to finish. However, before we even start sketching, we begin with our Brand Discovery phase which enables us to learn as much as possible about your business, values, goals and target audience. Any decent designer can make a pretty logo, but it’s the foundation strategy work that makes all the difference. [SEE FULL POST]
Peppermill Projects is hiring! Our Annapolis-based boutique branding and design agency is looking for a Freelance Web Designer to join our team. We’re searching for a highly-motivated and talented web designer who is comfortable being the point person on several projects. Peppermill has some awesome projects lined up, so you must be able to start immediately! [SEE FULL POST]
If there’s one “holiday” the Peppermill Projects team can get behind, it’s Halloween. For the obvious reason, the whole day (or week) revolves around candy and other various treats, so of course we’re all about it. However, the creative aspect of Halloween is also appealing to our little team of “creatives.” Sure, the good ol’ fashioned triangle eyed jack o’ lanterns are adorable, but it’s great to see designers, amateurs and everyone in between use their imagination to carve (or paint) into large orange gourds. We’ll be honest, we didn’t go above and beyond with our carving skills this year, but we’re pretty proud of our little Peppermill pumpkin. We’re also proud of our Halloween animation featured below, created by our intern Winnie Kuo. From all of us at Peppermill Projects, we wish you a fun and safe Halloween. And, if you want to bring us over some leftover candy on Monday, we will gladly accept. [SEE FULL POST]
If you own a design business and you haven’t said “I have no idea what I’m doing” at least once a year, you’re not being honest or you’re not challenging yourself enough.
Just to break the ice, I’ll be the first to admit it. I’ve said “I have no idea what I’m doing” out loud multiple times in my career. I’ve looked up “branding” on Wikipedia before a big pitch meeting (more than once). I’ve read countless articles, blogs and books about branding. I might own “Branding For Dummies.” I’ve watched Simon Sinek’s TED Talk multiple times (if you haven’t yet, you definitely should). I’ve been to conferences, seminars and held conversations with “branding experts.”
When someone asks you what you do for a living, there should be an easy answer: I’m a dentist. I’m a 5th grade teacher. I’m a barista. Some seemingly simple-to-understand jobs like lawyer have fancy names to explain what they do: Complex Tort Litigator, Public Defender, Ambulance Chaser. [SEE FULL POST]