The Gold Medals of Olympic Advertising

August 18, 2016, By Jennifer Culpepper

For two weeks, Americans become the most patriotic we’ve been since the last Olympic games. We cheer on the red, white and blue from the comfort of our couches, or root for the underdog as we shovel handfuls of potato chips into our mouths. Athleticism is awesome!

At the Peppermill office, our morning coffee talk has revolved around Olympic moments from the previous night. Not only do we talk about the reincarnated fish that is Michael Phelps, but the commercials that interrupt each sporting event. From a couch potato’s perspective, the commercials can be annoying, but perfect opportunities for a chip bowl refill or bathroom break. From a branding mindset, however, Olympic commercials offer insight to the way in which brands communicate with their potential customers. They pull at our heartstrings, make us laugh, cry, and just might make us feel inclined to run out and purchase specific products. [SEE FULL POST]

3 Tips For Better Instagram Posts

July 26, 2016, By Jennifer Culpepper

Move over Facebook and Twitter, Instagram is making its way to the top of the social media pyramid. 85% of top brands are now using Instagram to showcase their brand to potential customers and diehard fans. While it may seem that Instagram is flooded with pictures of food and selfies, the social media app is perfect for all sorts of brands and businesses — especially small businesses! [SEE FULL POST]

Honesty & Authenticity in Branding

April 21, 2016, By Jennifer Culpepper

Nowadays, buying local, organic foods is becoming the norm. People actively search for meat and produce in their local grocery store that might have come from a farm down the road or at the very least, in their home state. So, it’s no surprise that brands are highlighting this information on their package design. If you’re local, organic, and the best quality meat, it only makes sense to advertise yourself as such.  [SEE FULL POST]

What Is Brand Discovery & Why Do You Need It?

March 11, 2016, By Jennifer Culpepper

If we had a dollar for every time we received a phone call asking for a quick logo for a brand new business, we’d have pockets full of dollars. Too often, businesses think that in order to become a successful brand, the first step is purchasing a logo design and slapping it on a Facebook page. But that’s where you’re wrong, my friend! [SEE FULL POST]

Fall Intern: Winnie Kuo

October 20, 2015, By Jennifer Culpepper

Peppermill Projects is excited to announce the newest addition to our team — our fall intern, Winnie Kuo. Winnie will assist Jenn, our Creative Director with all things design. She’ll work on client websites, print collateral, logos — you name it. Winnie’s very first day consisted of rolling and tagging 100+ t-shirts for our first ever Peppermill Bingo Night. Sorry about that, Winnie! [SEE FULL POST]