I Might Be a Fraud: The Dark Secret of Branding

August 6, 2015, By Jennifer Culpepper

If you own a design business and you haven’t said “I have no idea what I’m doing” at least once a year, you’re not being honest or you’re not challenging yourself enough.

Just to break the ice, I’ll be the first to admit it. I’ve said “I have no idea what I’m doing” out loud multiple times in my career. I’ve looked up “branding” on Wikipedia before a big pitch meeting (more than once). I’ve read countless articles, blogs and books about branding. I might own “Branding For Dummies.” I’ve watched Simon Sinek’s TED Talk multiple times (if you haven’t yet, you definitely should). I’ve been to conferences, seminars and held conversations with “branding experts.”


New office space!

September 23, 2014, By Jennifer Culpepper

Peppermill Projects is growing!  New clients, exciting projects, and talented new staff are some of the latest additions to the Peppermill world so it was time for bigger, new office space. Our new address is 1799 McGuckian Street, right in the heart of the Annapolis Design District. So update your address book and send us some fun mail — we’d love to get a postcard… or two… We will be posting updates with our progress decorating the new office, and yes, the big “P” already has a special spot. Stay tuned!