Molly joins us for an internship during her very last college semester before graduating from the University of Maryland, Baltimore County this upcoming May. There, she majors in Visual Arts with a Concentration in Graphic Design. Molly is calling the Peppermill Projects office home until the end of April, where she’ll assist our creative team with promotional projects and real-life client work.
January 21st was truly inspirational. Millions of women (and men) of all ages and demographics marched and gathered around the world in solidarity of women’s rights. Below are a few pictures from Annapolis and the march in Washington, D.C. where we spotted our posters. If you printed one of our poster designs for the march, we’d love to see your march pictures! Feel free to send us images at firstname.lastname@example.org and we’ll add it to the blog. [SEE FULL POST]
Annapolis’ top boutique branding and graphic design agency Peppermill Projects (and its sister company, Brand Joint) is hiring again! This time we’re looking for a Junior Graphic Designer to join our team. We’re searching for an intelligent, creative, typography nerd who wants to grow with us, do amazing design and share our love of Netflix Originals and Friday happy hours. [SEE FULL POST]
Each year that passes, the Peppermill team likes to take a moment to reflect on the variety of work we’ve completed for our amazing clients. 2016 sure was a productive year for Peppermill Projects! Along with website design, packaging design and brand strategy, we created several logo projects for many different businesses and organizations. Below you’ll find a few of our favorites. Onward to 2017!
[SEE FULL POST]
When branding your company or product, understanding your point of differentiation is key to creating the most successful experience for your customers. Before you begin designing your logo, website or interior space, you must understand who your brand is and to whom it speaks. Who are your customers? Why would they choose your product or service over your competitors? What makes you unique or better? Once you do some soul searching and find your key differentiators, you can begin to tell your brand story through unique messaging and visual elements that will resonate with your target audience. [SEE FULL POST]
If you think budgeting for branding is just for big corporations, than you are missing out on an enormous chance to increase the profitability of your business. If you want to hire a branding agency, the ticket to play starts anywhere between $25k to $150K. We can’t speak for everyone, but we feel pretty comfortable assuming that’s not in the budget for most independently-owned, small-to-medium-sized companies. But, that doesn’t mean “branding” is not for you. [SEE FULL POST]