How Niche Marketing Can Lead to Success

September 13, 2016, By Jennifer Culpepper

“Everyone!”

It’s the most common response we get when we ask a client who their target audience is. Unfortunately, it’s not the best answer. You know the saying, “when you try to be everything to everyone, you end up being nothing to anyone?” It’s the same for marketing and branding.¬†While it may seem that narrowing in on a niche market would limit your reach or sales, businesses and brands that are communicating their message to a clearly defined market are actually more successful. [SEE FULL POST]