Peppermill Projects Supports the Women’s March

January 19, 2017, By Jennifer Culpepper

UPDATE:

January 21st was truly inspirational. Millions of women (and men) of all ages and demographics marched and gathered around the world in solidarity of women’s rights. Below are a few pictures from Annapolis and the march in Washington, D.C. where we spotted our posters. If you printed one of our poster designs for the march, we’d love to see your march pictures! Feel free to send us images at hello@maryland.cochranfirmcriminaldefense.com and we’ll add it to the blog.  [SEE FULL POST]

Junior Graphic Designer Job Opening!

January 11, 2017, By Jennifer Culpepper

Annapolis’ top boutique branding and graphic design agency Peppermill Projects (and its sister company, Brand Joint) is hiring again! This time we’re looking for a Junior Graphic Designer to join our team. We’re searching for an intelligent, creative, typography nerd who wants to grow with us, do amazing design and share our love of Netflix Originals and Friday happy hours. [SEE FULL POST]

10 Questions to Help Build Your Brand in 2017

January 11, 2017, By Jennifer Culpepper

The new year brings new changes and challenges to any business, small or large. Now that we’re into the first few weeks of 2017, it’s likely you have thought of some New Year’s resolutions for yourself and for your business. We challenge you to nix the cliche resolutions (though there’s nothing wrong with a gym membership!) and create tangible goals. Resolutions are easily broken, but goals are achievable and provide you with something to work towards.

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Sell Your Brand Story, Not Your Products

October 19, 2016, By Jennifer Culpepper

We know we’re a few years late to the game, but the Peppermill Projects team has been binge watching Man Men for the past several weeks. Each morning, we come into work and breakdown the episodes and discuss the relevancy to our own world of branding and design. Don Draper, the show’s protagonist, is a Creative Director for various Manhattan advertising agencies throughout the show’s run, which takes place in the 1960s. Don does a lot of things well — womanizing, chain-smoking, day-drinking and best of all: pitching advertising concepts to clients. [SEE FULL POST]

Speak to Your Target Audience Without Jargon

October 12, 2016, By Jennifer Culpepper

When you create messaging or content for your potential customers, it’s easy to assume that your audience understands the context or has some background knowledge of your industry. Every industry has their own terminology and jargon that outsiders might not understand — especially when it comes to healthcare, banking or any other service-related business. Reading articles, brochures or websites can become overwhelming and intimidating. When consumers struggle to understand what your company is telling them or if the messaging seems pretentious, it may be off-putting and they might lose interest. [SEE FULL POST]