Annapolis’ top boutique branding and graphic design agency Peppermill Projects (and its sister company, Brand Joint) is hiring again! This time we’re looking for a Junior Graphic Designer to join our team. We’re searching for an intelligent, creative, typography nerd who wants to grow with us, do amazing design and share our love of Netflix Originals and Friday happy hours. [SEE FULL POST]
The new year brings new changes and challenges to any business, small or large. Now that we’re into the first few weeks of 2017, it’s likely you have thought of some New Year’s resolutions for yourself and for your business. We challenge you to nix the cliche resolutions (though there’s nothing wrong with a gym membership!) and create tangible goals. Resolutions are easily broken, but goals are achievable and provide you with something to work towards.
Each year that passes, the Peppermill team likes to take a moment to reflect on the variety of work we’ve completed for our amazing clients. 2016 sure was a productive year for Peppermill Projects! Along with website design, packaging design and brand strategy, we created several logo projects for many different businesses and organizations. Below you’ll find a few of our favorites. Onward to 2017!
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Doctors, dentists, and healthcare specialists are always looking for ways to bring in new patients. In order to get the best referrals and have a strong web presence, having a deep understanding of the wants and needs of your patients is crucial. By doing the foundation work to craft the appropriate message, you can create the perfect experience that speaks directly to your patients. Are you a cosmetic dentist offering a spa-like experience? An orthopedic surgeon that works exclusively with elite athletes? A pediatrician providing a fun, approachable environment for children and parents?
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What makes up the actual anatomy of a logo? It’s not just a pretty mark you see on restaurant menus, storefronts or letterhead. It’s a shortcut to your brand that evokes a certain feeling or memory from your customers. Your logo should convey your brand’s values and messaging, so when customers see your mark, they have an emotional reaction (hopefully positive!) or can recall an experience that relates to your brand. Needless to say, your logo is one of the most important elements of your brand and business! [SEE FULL POST]
We’re not shy about our love for logos at Peppermill Projects. It is always exciting to get a phone call from an entrepreneur looking to bring their business to life, a non-profit that wants to refresh their brand image and messaging, or a consumer-based company in need of a complete brand makeover. While the needs of our clients may differ, we never stray from the Peppermill process. To better understand the methods to our madness, we’ve outlined the Peppermill logo process below. [SEE FULL POST]