Finding Your Differentiator: Chipotle vs. Taco Bell

September 8, 2016, By Jennifer Culpepper

When branding your company or product, understanding your point of differentiation is key to creating the most successful experience for your customers. Before you begin designing your logo, website or interior space, you must understand who your brand is and to whom it speaks. Who are your customers? Why would they choose your product or service over your competitors? What makes you unique or better? Once you do some soul searching and find your key differentiators, you can begin to tell your brand story through unique messaging and visual elements that will resonate with your target audience. [SEE FULL POST]

The Importance of Packaging Design

July 12, 2016, By Jennifer Culpepper

Whoever said not to judge a book by its cover never walked the aisles of a grocery store! How do you choose what product to purchase if you’ve never tried it? Price may be a factor in your choice, but for premium products, perceived quality is more likely to be the deciding factor. Often the packaging design is what convinces a customer that your product is worth trying out. If you’re like us, you choose your wine, beer, salad dressing, etc. by the packaging or label first. Then, if it’s good, you keep buying it and become a loyal customer. So, what defines good packaging? [SEE FULL POST]

Honesty & Authenticity in Branding

April 21, 2016, By Jennifer Culpepper

Nowadays, buying local, organic foods is becoming the norm. People actively search for meat and produce in their local grocery store that might have come from a farm down the road or at the very least, in their home state. So, it’s no surprise that brands are highlighting this information on their package design. If you’re local, organic, and the best quality meat, it only makes sense to advertise yourself as such.  [SEE FULL POST]

Branding The High: Part 2

May 15, 2015, By Jennifer Culpepper

Less than a month ago we broke the news that our Creative Director, Jenn was heading to the Mile High City for the 2015 High Times Denver Cannabis Cup. That’s right. Cannabis. Marijuana is now the nation’s fastest-growing industry, so it’s no surprise that a design and branding agency wants to take a bite of the cannabis infused pie. [SEE FULL POST]

Happy Beer Can Appreciation Day!

January 23, 2015, By Jennifer Culpepper

Did you know January 24th is Beer Can Appreciation Day? Neither did we. It’s true! On this day in 1935, beer was first sold in the brilliant aluminum vessel. Celebrating this “holiday” is definitely something we can get on board with. If you haven’t noticed, cans are becoming increasingly popular in the craft beer world. Why? For a few reasons, really. [SEE FULL POST]