The new year brings new changes and challenges to any business, small or large. Now that we’re into the first few weeks of 2017, it’s likely you have thought of some New Year’s resolutions for yourself and for your business. We challenge you to nix the cliche resolutions (though there’s nothing wrong with a gym membership!) and create tangible goals. Resolutions are easily broken, but goals are achievable and provide you with something to work towards.
When you create messaging or content for your potential customers, it’s easy to assume that your audience understands the context or has some background knowledge of your industry. Every industry has their own terminology and jargon that outsiders might not understand — especially when it comes to healthcare, banking or any other service-related business. Reading articles, brochures or websites can become overwhelming and intimidating. When consumers struggle to understand what your company is telling them or if the messaging seems pretentious, it may be off-putting and they might lose interest. [SEE FULL POST]
What makes up the actual anatomy of a logo? It’s not just a pretty mark you see on restaurant menus, storefronts or letterhead. It’s a shortcut to your brand that evokes a certain feeling or memory from your customers. Your logo should convey your brand’s values and messaging, so when customers see your mark, they have an emotional reaction (hopefully positive!) or can recall an experience that relates to your brand. Needless to say, your logo is one of the most important elements of your brand and business! [SEE FULL POST]
It’s the most common response we get when we ask a client who their target audience is. Unfortunately, it’s not the best answer. You know the saying, “when you try to be everything to everyone, you end up being nothing to anyone?” It’s the same for marketing and branding. While it may seem that narrowing in on a niche market would limit your reach or sales, businesses and brands that are communicating their message to a clearly defined market are actually more successful. [SEE FULL POST]
For two weeks, Americans become the most patriotic we’ve been since the last Olympic games. We cheer on the red, white and blue from the comfort of our couches, or root for the underdog as we shovel handfuls of potato chips into our mouths. Athleticism is awesome!
At the Peppermill office, our morning coffee talk has revolved around Olympic moments from the previous night. Not only do we talk about the reincarnated fish that is Michael Phelps, but the commercials that interrupt each sporting event. From a couch potato’s perspective, the commercials can be annoying, but perfect opportunities for a chip bowl refill or bathroom break. From a branding mindset, however, Olympic commercials offer insight to the way in which brands communicate with their potential customers. They pull at our heartstrings, make us laugh, cry, and just might make us feel inclined to run out and purchase specific products. [SEE FULL POST]
We’re not shy about our love for logos at Peppermill Projects. It is always exciting to get a phone call from an entrepreneur looking to bring their business to life, a non-profit that wants to refresh their brand image and messaging, or a consumer-based company in need of a complete brand makeover. While the needs of our clients may differ, we never stray from the Peppermill process. To better understand the methods to our madness, we’ve outlined the Peppermill logo process below. [SEE FULL POST]