Finding Your Differentiator: Chipotle vs. Taco Bell

September 8, 2016, By Jennifer Culpepper

When branding your company or product, understanding your point of differentiation is key to creating the most successful experience for your customers. Before you begin designing your logo, website or interior space, you must understand who your brand is and to whom it speaks. Who are your customers? Why would they choose your product or service over your competitors? What makes you unique or better? Once you do some soul searching and find your key differentiators, you can begin to tell your brand story through unique messaging and visual elements that will resonate with your target audience. [SEE FULL POST]