Speak to Your Target Audience Without Jargon

October 12, 2016, By Jennifer Culpepper

When you create messaging or content for your potential customers, it’s easy to assume that your audience understands the context or has some background knowledge of your industry. Every industry has their own terminology and jargon that outsiders might not understand — especially when it comes to healthcare, banking or any other service-related business. Reading articles, brochures or websites can become overwhelming and intimidating. When consumers struggle to understand what your company is telling them or if the messaging seems pretentious, it may be off-putting and they might lose interest. [SEE FULL POST]

What Is Brand Discovery & Why Do You Need It?

March 11, 2016, By Jennifer Culpepper

If we had a dollar for every time we received a phone call asking for a quick logo for a brand new business, we’d have pockets full of dollars. Too often, businesses think that in order to become a successful brand, the first step is purchasing a logo design and slapping it on a Facebook page. But that’s where you’re wrong, my friend! [SEE FULL POST]