Sell Your Brand Story, Not Your Products

October 19, 2016, By Jennifer Culpepper

We know we’re a few years late to the game, but the Peppermill Projects team has been binge watching Man Men for the past several weeks. Each morning, we come into work and breakdown the episodes and discuss the relevancy to our own world of branding and design. Don Draper, the show’s protagonist, is a Creative Director for various Manhattan advertising agencies throughout the show’s run, which takes place in the 1960s. Don does a lot of things well — womanizing, chain-smoking, day-drinking and best of all: pitching advertising concepts to clients. [SEE FULL POST]

Finding Your Differentiator: Chipotle vs. Taco Bell

September 8, 2016, By Jennifer Culpepper

When branding your company or product, understanding your point of differentiation is key to creating the most successful experience for your customers. Before you begin designing your logo, website or interior space, you must understand who your brand is and to whom it speaks. Who are your customers? Why would they choose your product or service over your competitors? What makes you unique or better? Once you do some soul searching and find your key differentiators, you can begin to tell your brand story through unique messaging and visual elements that will resonate with your target audience. [SEE FULL POST]

3 Tips For Better Instagram Posts

July 26, 2016, By Jennifer Culpepper

Move over Facebook and Twitter, Instagram is making its way to the top of the social media pyramid. 85% of top brands are now using Instagram to showcase their brand to potential customers and diehard fans. While it may seem that Instagram is flooded with pictures of food and selfies, the social media app is perfect for all sorts of brands and businesses — especially small businesses! [SEE FULL POST]

Honesty & Authenticity in Branding

April 21, 2016, By Jennifer Culpepper

Nowadays, buying local, organic foods is becoming the norm. People actively search for meat and produce in their local grocery store that might have come from a farm down the road or at the very least, in their home state. So, it’s no surprise that brands are highlighting this information on their package design. If you’re local, organic, and the best quality meat, it only makes sense to advertise yourself as such.  [SEE FULL POST]

What Is Brand Discovery & Why Do You Need It?

March 11, 2016, By Jennifer Culpepper

If we had a dollar for every time we received a phone call asking for a quick logo for a brand new business, we’d have pockets full of dollars. Too often, businesses think that in order to become a successful brand, the first step is purchasing a logo design and slapping it on a Facebook page. But that’s where you’re wrong, my friend! [SEE FULL POST]