We start every project by defining the objectives. After all, if we don’t know where we’re going, how will we know when we’re there? What is the problem to solve? What are the goals to achieve? What are the challenges? Who is the target audience? What is the budget and timeline?

Many agencies will make you believe that the creativity happens in a magical room, behind closed doors. But we disagree… the magic happens when we collaborate with our clients. No one knows your business like you do. So your opinion is as important as any. Don’t misunderstand… we’re not “yes men” and we’re not shy about telling you what we think. But, it’s the back and forth, push and pull, one thought sparking another, that leads to the most amazing solutions.

The most powerful solutions tend to be the simplest. Figure out what your customers care about and find a way to connect. Make them chuckle…or cry…or simply think more deeply.

Risk-taking is important. With the amount of information that people see, hear and read on a daily basis, you don’t want to get lost in the noise. To be noticed, you need to do something that stands out. We’re not suggesting streaking at a Nationals game; but we do encourage our clients to push the limits of their comfort zones. With a smart concept, we create something memorable.

Today’s consumers are savvy (and cynical) and can smell a liar from a mile away. Honesty and authenticity resonate. People want to feel respected and they want the truth. We treat our clients the same way. We promise to have the courage to always tell you the truth.

What we do is fun. Yes, it is a real job… but it’s a job where drinking beer and getting a spa treatment can be considered brand research! When you work with us, we want you to have fun, too. The work we are doing is important to your business, and we take that very seriously; but we love what we do and we have fun doing it.