Branding Tips

If Google Says Make Your Site Mobile-Friendly, Do It

The Google machine recently made a rare announcement regarding their upcoming algorithm change. Beginning April 21st, Google will take the mobile-friendliness of a website into consideration for mobile search results. Google is saying that this change will have a substantial impact.

Back in November, Google shared their criteria for a mobile-friendly site. Around this time, they started adding a mobile-friendly label to their search results.

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