Crabcakes & Cannabis

Crabcakes & Cannabis began as a simple idea, a Maryland flag parody created for a blog post about the state’s emerging medical cannabis program. What started as a creative experiment quickly gained traction and evolved into a lifestyle brand.

Founded and led by Jennifer, the brand grew into a full product line spanning apparel, accessories, and original products, like the Merryland Board Game. Each product reflects a mix of local pride, humor, and cannabis culture.

Jennifer shaped every aspect of the brand, from product development and identity to marketing, retail, and wholesale distribution.

The brand became a recognizable presence across Maryland, with products carried in more than 30 retail locations and a loyal following of budtenders, locals, and Marylanders at heart.

More than a side project, Crabcakes & Cannabis serves as a proof point for how strong positioning and a clear brand voice can translate into traction, community, and sustained growth.

  • Apparel & Product Design
  • Content Creation
  • Logo & Identity
  • Marketing Strategy
  • Social Media
  • Strategy & Positioning
  • Website

"I absolutely, positively LOVE everything about my order from Crabcakes & Cannabis. From the amazingly quick shipping to the thank you note on the cute stationery. My shirts, of course, are fabulous. From all the way across the country, I send a thank you for the beautiful reminders of home..."

— Jasmine N., Google Review

More Work