I+I Botanicals

I+I [EYE and EYE] Botanicals is a CBD skincare brand built around the idea of creating products that are good for both people and the environment.

Co-founded by Jennifer, the brand was developed from the ground up, spanning formulation, product development, positioning, identity, and packaging. The opportunity came from recognizing a gap in the market for a more thoughtful, ingredient-driven approach to CBD skincare.

The product line was built on clean, responsibly sourced ingredients designed to work in combination with CBD across a range of skin types and concerns. Every decision reflected the brand’s values, from sourcing to packaging. The packaging system was designed to be both visually distinct and highly functional, protecting glass bottles without the need for excess materials.

The brand gained early recognition within the beauty industry, earning multiple awards and nominations for both product and branding. It established I+I Botanicals as a credible beauty brand, not just a CBD product line.