I+I Botanicals

I+I [EYE and EYE] Botanicals is a luxury skincare brand created to nurture the body, the earth, and the soul. As co-founder and creative director, Jenn guided the brand from concept to shelf—overseeing formulation, product development, and a holistic creative strategy that brought clean beauty and modern design together.

Launched at the Indie Beauty Expo in New York, the brand’s environmentally conscious packaging and thoughtful design drew industry attention, earning nominations for 3 awards and winning Best Bath Product. I+I went on to capture interest from major retailers and media outlets, including The Zoe Report, for its formulation of natural ingredients, sustainability, and style.