Jailbreak Brewing Company
Founded by two friends breaking free from corporate life, Jailbreak Brewing was built on the idea of freedom of expression. The brand captures that rebellious spirit with a bold, distressed logo featuring a key—the symbol of escape—shaped subtly like the state of Maryland, where the brewery was born.
We designed the identity and apparel including the original “She’s Crafty” tee with a signature key tag and a custom metal bottle opener modeled after the logo’s key. Every detail reinforces the brand’s mission to unlock everyday monotony and invite people to “Escape your reality. Experience ours.”
- Apparel & Product Design
- Logo & Identity
- Strategy & Positioning